Leadership & Business 

Through the program, and the questions I was asked, I was reinvigorated to pursue a vision that had been percolating in abstract ways over the years.”

—Halo P., Leadership & Business ‘21

This course is for anyone working in hospitality who wants to develop effective leadership practices and sound financial habits. It will give you a greater understanding of your own leadership style; allow you to make more confident choices about how you communicate and give feedback; and speed your path to creating a workplace environment where others can thrive. 

A career in hospitality fosters creativity and deep training in a craft. Historically, however, little focus has been placed on training these craftspeople to lead others or create financial value. This program was developed to encourage a new paradigm in which people and profit sit alongside passion and craft. 

We built the course specifically to deliver knowledge that is useful in kitchens and dining rooms of any level; for bartenders, servers, cooks, and baristas who are new managers; and especially for those who aspire to open their own hospitality businesses in the future. 

This five-day intensive gives you the hands-on training to establish both the everyday practices and the long-term vision that a successful business requires. You’ll return to your work with: 

  • New skills to lead teams, create immediate changes to improve your workplace, and set long-term goals for your organization. 
  • Strategies for adapting to new challenges and an innovation mindset toward future success. 
  • A deeper grasp of accounting and the capacity to maintain a rock-solid financial foundation for your business.  
  • Access to MAD Academy’s alumni network, a community of ambitious change makers from across the globe.


Location: Copenhagen, Denmark
Class Structure: Monday–Friday, 35 hours. The course is taught in English.
Capacity: 25 participants
Price: 37,500 Danish kroner (ex. Danish VAT). The fee includes instruction, course materials, ground transport in Copenhagen, and all meals during program hours.  

Financial support available. 


Is this Course Right for Me?

The Leadership & Business course is for hospitality professionals who are: 

  • Committed to becoming a skilled and intentional leader and colleague.
  • Dedicated to developing their knowledge of business finance and their comfort level working with the numbers behind the craft. 
  • Hungry for new experiences, and eager to learn and reflect in the company of equally dedicated peers. 
  • From all over the world, all manner of backgrounds and origins, and all types of hospitality businesses.

We welcome applications from those with a minimum of five full years’ experience in hospitality and food service, and who are new (or soon to be) managers and owners. If you have more than 10 years’ experience, check out our advanced courses.

Course Fee

Enrollment is 37,500 Danish kroner (ex. Danish VAT). The fee includes five days of instruction, course materials, ground transport in Copenhagen, and all meals during program hours.

If you want to send more than one person, please contact MAD Academy Manager Jack Muirhead at jm@madfeed.co.


*Scholarship applications are now closed*
If you would like to join the wailist and be notified when a place becomes available, please fill out this form

Our scholarships are intended to ensure that hospitality professionals whose employers cannot support their enrollment and who lack personal resources still have a path to a MAD Academy education. Scholarships are awarded based on perceived financial need and an applicant’s demonstrated potential as a change maker in the hospitality industry. 


How much is general enrollment?

General enrollment costs 37,500 DKK plus Danish VAT. This covers tuition fees, course materials, and all meals during program hours. 
Unless stipulated by the specific scholarship, participants are responsible for personal expenses such as travel and accommodation.

How does payment work?

Tuition can be paid via invoice, with full payment required prior to the program’s start date. Those requiring payment plans are welcome to contact us

Do you offer scholarships?

Yes! Read more about scholarships here. Applications for scholarships to our Spring and Summer 2023 courses will open after the New Year. 

What does a scholarship cover?

Scholarships cover tuition fees, course materials, and all meals during school hours. Specific scholarships may cover more costs.

Why are there different scholarships? Which do I choose?

MAD Academy scholarships are supported by a variety of organizations and private individuals.

All scholarships require applicants to be actively pursuing a career in hospitality. Additional requirements apply to certain scholarships. Please read each description carefully to see if you qualify.

How do you choose recipients?

We award scholarships based on perceived financial need and an applicant’s demonstrated potential to be a change maker in hospitality. Spots are limited to those who have shown long-term motivation to be leaders throughout their careers and in their workplaces, and those who demonstrate a passion, imagination, and drive for social and environmental sustainability in their communities.

I am an individual or organization who would be interested in supporting scholarships. Whom can I speak to?

Great! If you or your organization are interested in supporting a scholarship, please contact MAD Academy Manager Jack Muirhead at jm@madfeed.co.

Is there a lot of prep required for an Academy course?

We are aware that the majority of our participants work full-time service jobs, and personal time is precious. Other than some light reading, there won’t be much to do between your acceptance and attendance.

What do I get for completing MAD Academy?

MAD Academy is an unaccredited program. You’ll receive a printed record (which also serves as proof of completion for your employers) and an invaluable collection of resources, tools, and notes. You’ll also become part of MAD’s remarkable alumni network—a global community of dedicated peers—and special access to future MAD events.  

What is the advanced program?

Our advanced courses provide training to senior staff and business owners. Positions are limited to those with 10+ years of experience in said roles.