Environment & Sustainability

“MAD was the catalyst for a lot of things that happened. It gave me a sense of rejuvenation and hope, but also the practical tools to start talking with my employers about a role in sustainability, which evolved into the position that I’m in now.”

—Holly L., Environment & Sustainability ‘21

From reducing food waste to making conscious choices about what we source and serve, the global restaurant industry has the potential to influence the eating habits of billions of people 

This five-day course was developed to provide for the future of sustainable business in hospitality and to encourage new practices and traditions that drastically reduce the footprint of food. Specifically, it prepares hospitality professionals to take a leading role in their organization’s journey to become environmentally responsible. The knowledge provided is comprehensive, including practical tools to calculate menu emissions and proven examples of sustainable supplier relationships. You’ll leave equipped to critically evaluate and reduce the environmental impact of your business at every level, and fueled with renewed motivation.

You’ll return to your work with:  

  • New skills to lead change, from immediately reducing your workplace’s impact on the planet to setting long-term goals for operating sustainably. 
  • A deeper understanding of the research and data on the climate crisis and an enriched frame of reference of what a sustainable hospitality business looks like.  
  • Strategies for sourcing ingredients responsibly; innovating how you purchase, prepare, and present food and beverage to create maximum value and minimum waste; and building environmentally sound partnerships with stakeholders throughout the supply chain while keeping the P+L strong.  
  • Access to MAD Academy’s alumni network, a community of ambitious change makers from across the globe. 


Location: Copenhagen, Denmark
Class Structure: Monday–Friday, 35 hours. The course is taught in English.
Capacity: 25 participants
Price: 37,500 Danish kroner (ex. Danish VAT). The fee includes instruction, course materials, ground transport in Copenhagen, and all meals during program hours.  

Financial support available.


Is this Course Right for Me?

The Environment & Sustainability course is for hospitality professionals who are: 

  • Passionate about hospitality and ready to evolve personal habits and business practices in support of a more resilient food system. 
  • Committed to taking immediate action toward climate solutions besides their colleagues and communities. 
  • Hungry for new experiences, and eager to learn and reflect in the company of equally dedicated peers. 
  • From all over the world, all manner of backgrounds and origins, and all types of hospitality businesses. 

We welcome applications from those with a minimum of five full years’ experience in hospitality and food service, and who are new (or soon to be) managers and owners. If you have more than 10 years’ experience, check out our advanced courses.

Course Fee

Enrollment is 37,500 Danish kroner (ex. Danish VAT). The fee includes five days of instruction, course materials, ground transport in Copenhagen, and all meals during program hours.  

If you wish to send more than one person, please contact MAD Academy Manager Jack Muirhead at jm@madfeed.co.


Our scholarships are intended to ensure that hospitality professionals whose employers cannot support their enrollment and who lack personal resources still have a path to a MAD Academy education. Scholarships are awarded based on perceived financial need and an applicant’s demonstrated potential as a change maker in the hospitality industry. 
To learn more about our scholarships and other forms of financial support, click here.


How much is general enrollment?

General enrollment costs 37,500 DKK plus Danish VAT. This covers tuition fees, course materials, and all meals during program hours. 
Unless stipulated by the specific scholarship, participants are responsible for personal expenses such as travel and accommodation.

How does payment work?

Tuition can be paid via invoice, with full payment required prior to the program’s start date. Those requiring payment plans are welcome to contact us

Do you offer scholarships?

Yes! Read more about scholarships here. Applications for scholarships to our Spring and Summer 2023 courses will open after the New Year. 

What does a scholarship cover?

Scholarships cover tuition fees, course materials, and all meals during school hours. Specific scholarships may cover more costs.

Why are there different scholarships? Which do I choose?

MAD Academy scholarships are supported by a variety of organizations and private individuals.

All scholarships require applicants to be actively pursuing a career in hospitality. Additional requirements apply to certain scholarships. Please read each description carefully to see if you qualify.

How do you choose recipients?

We award scholarships based on perceived financial need and an applicant’s demonstrated potential to be a change maker in hospitality. Spots are limited to those who have shown long-term motivation to be leaders throughout their careers and in their workplaces, and those who demonstrate a passion, imagination, and drive for social and environmental sustainability in their communities.

I am an individual or organization who would be interested in supporting scholarships. Whom can I speak to?

Great! If you or your organization are interested in supporting a scholarship, please contact MAD Academy Manager Jack Muirhead at jm@madfeed.co.

Is there a lot of prep required for an Academy course?

We are aware that the majority of our participants work full-time service jobs, and personal time is precious. Other than some light reading, there won’t be much to do between your acceptance and attendance.

What do I get for completing MAD Academy?

MAD Academy is an unaccredited program. You’ll receive a printed record (which also serves as proof of completion for your employers) and an invaluable collection of resources, tools, and notes. You’ll also become part of MAD’s remarkable alumni network—a global community of dedicated peers—and special access to future MAD events.  

What is the advanced program?

Our advanced courses provide training to senior staff and business owners. Positions are limited to those with 10+ years of experience in said roles.